Sales organisations find themselves in a changing global business climate. It’s getting more and more difficult for sales reps to meet their quotas, and companies are falling short in meeting revenue plan targets.

Because sales enablement plays an important role in reversing these trends, it is rapidly becoming a fundamental part of the selling process for successful sales organisations. 

From a competitive standpoint, organisations without a sales enablement practice or function will struggle to keep pace with the rest of the industry. But that’s not the only reason sales enablement is critical.

Successful sales enablement training is a strategic alignment of information, tools, and collateral that helps produce effective and efficient sales operations. This training helps salespeople engage the buyer throughout the buying process.